YCN Student Awards Commendation
Brief: Conceptualise, design and deliver a THINK! road safety campaign that will encourage young men age 17-24 to drive more safely.
The high levels of risk are linked to inexperience, age and common behaviours associated with young and novice drivers. Hand held mobile phone use while driving is the key aspect on which I chose to focus my campaign: you can’t concentrate on your mobile phone and the road #MULTITASKING. This project allowed me to incorporate a variety of digital media skills with conceptual design thinking through a strong combination of copywriting, art direction and lm making.
