Combat throwaway culture and cut food waste with a device, publication or service from Hellmann’s. Food goes out of date sooner than you realise, this a key issue in homes across the UK that leads to a lot of waste accidentally. This concept is a simple app that alerts you when a food is nearing it’s use buy/best before date. The idea of the app is that it would act as a log book of items in your fridge and encourage you to use the food in your fridge by providing new recipe ideas. This was targeted at consumers or businesses who want to save money and reduce their environmental impact by not throwing good food away.